After months of hard work and preparation, naming a condominium is the most fun part of the land development process. In this post, Davies Smith co-owner Ian Smith explains  how we came up with the names of our most recent projects.

The name of a condominium plays an important role in its marketing. It sets the tone for the marketing collateral, branding and expression. It can help to convey and communicate to a targeted demographic a certain lifestyle that the condominium will provide.

Deciding on the name of a condominium can be quite time-consuming as it involves collaboration and brainstorming between our sales and marketing team, owners, and our marketing agency. There is usually a bit of a debate but in the end, it is fairly amicable.

Here’s how we came up with the names of our most recent projects.

The ROWE Condominiums stands where the modest home of the first Mayor of Whitby, Captain James Rowe, once stood. His house is now located at the water’s edge, and The ROWE pays homage to the man who transformed Whitby from a small trading post to a thriving town.

Hearthstone by the Bay reflects Hearthstone’s retirement service provider “Hearthstone Communities” and “by the bay” reflects the site’s proximity to the Humber Bay shores.

Although Eleven Superior and Ironstone were both named after the street they are located on, and you would think that it was a logical and easy decision, there actually was a lot of thought behind it because we wanted the name to resonate with people in the area.

Even though the name of a condominium plays an important role in its branding, at the end of the day, it’s the location, features/finishes and prices that resonates the most with buyers.

 

Initially trained as a Quantity Surveyor in England, Ian Smith crossed borders to provide his expertise to established companies such as George Wimpey Canada Limited and Bramalea Limited before founding Davies Smith Developments.